Mark your calendars. On October 9, Rowley’s is stepping out of DIFC and into Alserkal Avenue with our winter pop-up, The Little Fox.
It’s a new setting, but the same Rowley’s spirit. The Little Fox is designed as a seasonal stop, a way to bring what we do best into a fresh and creative neighborhood. Think of it as a smaller chapter in the Rowley’s story, one that adds a different rhythm while keeping the heart of who we are.
At DIFC, the experience is often long and unhurried. At The Little Fox, the idea is lighter, more flexible, and made for the pace of Alserkal Avenue. Guests can drop by without planning, find something simple yet thoughtful, and continue with their day.
The launch isn’t about changing what Rowley’s stands for. It’s about sharing it in a new way. Whether you already know us from DIFC or you’re discovering us for the first time, The Little Fox gives you a new place to connect with honest food and a touch of Rowley’s hospitality.
We’re opening October 9, and the pop-up will run through the cooler months. It’s temporary, but meaningful. A chance to meet new guests, spend time in a new community, and explore what Rowley’s looks like in a different light.
Come find The Little Fox at Alserkal Avenue this winter. We’ll be ready for you.Follow along @rowleys.uae for updates, behind-the-scenes, and a closer look at what’s happening from the very first day.
