When Rowley’s opened in DIFC, the idea was simple: serve proper food in a space that feels genuine. Over time, it became a place where business lunches, casual dinners, and Saturday brunches found their home. But every story has new directions, and this winter, ours has led us to Alserkal Avenue with something different.
The Little Fox is our seasonal pop-up truck, created to bring the Rowley’s spirit into a new setting. It’s not about recreating DIFC on wheels but about finding a way to connect with people in a lighter, more flexible format. By moving outside of our main dining room, we’re able to meet guests where they already are in one of the city’s most creative neighborhoods.
The experience is intentionally different. At DIFC, meals can stretch into hours. At Little Fox, the stop is quicker, more spontaneous, yet still marked by the same care that defines Rowley’s. It’s about capturing the essence of what we do, stripping it back, and showing it in a new light.
This isn’t just an extension of Rowley’s. It’s a chance to see how our approach to honest food translates beyond four walls, and how it fits into the flow of a neighborhood built on expression and community.
As with all chapters, this one is temporary, but it matters. It’s a reminder that food doesn’t always need to be grand to be meaningful. Sometimes, it just needs to show up in the right place at the right time.
We’d love for you to visit Little Fox while it’s here this season. Come see how Rowley’s has taken a new step, and let us know what you think of this next part of our story.Follow @rowleys.uae for updates on the pop-up and a closer look at what’s next.
