This winter, something new is parking up at Alserkal Avenue. Rowley’s is stepping outside of DIFC with Little Fox, our seasonal pop-up truck, designed to bring a taste of what we do best into one of Dubai’s most creative spaces.
Little Fox isn’t a restaurant. It’s smaller, faster, and built for the flow of Alserkal Avenue. Think of it as Rowley’s on wheels, ready to serve up honest food without the fuss. The same attention to quality, the same love for simplicity, just delivered in a way that fits the energy of the avenue.
Pop-ups are about moments, and that’s exactly what Little Fox is here for. A quick stop before a gallery, a bite while exploring, or a relaxed catch-up outdoors with friends. It’s food that feels familiar and satisfying, whether you stay for a while or take it to go.
Like everything we do, the focus is on keeping it real. Proper dishes made with care, no gimmicks, no distractions. Just a truck that carries Rowley’s spirit into a new corner of the city.
You’ll find Little Fox at Alserkal Avenue all winter long, ready to welcome anyone passing through. Follow @rowleys.uae for updates, specials, and a behind-the-scenes look at how this pop-up came to life.
