Dubai Has Enough Brunches. Rowley’s Knows That.
At some point, brunch in Dubai became its own genre. The unlimited packages. The live entertainment. The queues. The overly complicated menus with too many options and not enough that actually hits right.
Rowley’s DIFC is not here to add to that list.
Every Saturday and Sunday, 11:30am to 5pm, Rowley’s runs the Anti Brunch Brunch Club. A weekend experience built around the opposite of everything that makes brunch exhausting. No long menus. No noise. No overthinking. Just a proper table, done right.
What Is Actually on the Table
The whole thing centers around what Rowley’s does best: a côte de boeuf made for sharing. Served with salad and unlimited fries, it is built for three to four people who just want to sit down and eat something genuinely good together.
For AED 350, that is the whole experience. And if you want to take it further, unlimited wine is available for AED 60 per person for three hours. Three hours. Unlimited pours.
Why This Actually Makes Sense Right Now
People are tired of overbuilt dining experiences. More and more, the best meals are the simple ones. The ones where the food is the point and everything else just stays out of the way.
The Anti Brunch Brunch Club leans into that completely. It keeps the social side of brunch, the gathering, the long table, the unhurried afternoon, and removes everything that makes it feel forced.
It is not trying to compete with every other brunch in DIFC. It is stepping away from that conversation entirely.
Every Saturday and Sunday, 11:30am to 5pm
Rowley’s DIFC operates on a first come first served basis, no reservations. The Anti Brunch Brunch Club runs every Saturday and Sunday from 11:30am to 5pm, and there is a limited run of Anti Brunch Brunch Club merch if you want to take a piece of it home.
Follow @rowleys.uae on Instagram for updates or find us on Google Maps to plan your weekend.
Rowley’s Restaurants DIFC. The Anti Brunch Brunch Club. Every Saturday and Sunday. See you there.
